PromptWatch Alternatives: 8 AI Visibility Tools Compared
PromptWatch is one of the better-known AI visibility trackers, but it isn't the only option. Here are 8 alternatives compared on the AI platforms they track, published pricing and what they offer agencies, with a source for every fact.
Disclosure: we make SERPent, so it's listed first. Everything about the other tools comes from their own public pages, with a source link for each fact. If anything is out of date, email hello@serpent.so and we'll fix it.
PromptWatch alternatives at a glance
Starting price is the lowest published monthly price as listed by each vendor. Review ratings come from public G2 and Capterra listings, shown only where the listing has at least 5 reviews. Vendors change plans often, so check their pricing pages before you buy.
| Tool | Best for | Not ideal for | AI platforms | Starting price |
|---|---|---|---|---|
| 1. SERPent | SEOs, brands and agencies that need numbers they can defend | Teams that need Perplexity, Gemini or Claude, or white-label reports, today | Google AI Overviews, Google AI Mode, ChatGPT | $29/mo (launch pricing) |
| 2. Peec AI | Marketing teams with unlimited users | Brands that need more than 3 models without paid add-ons | Choose 3 models on brand plans (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI); more as add-ons | $95/mo |
| 3. Otterly.AI | Solo marketers and small teams | Teams that need AI Mode or Gemini included (they're paid add-ons) | ChatGPT, Google AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons | $29/mo |
| 4. Profound | Enterprise brands | Smaller brands that want self-serve, published pricing | Up to 9 engines on Enterprise; 3 on the free trial | Brands: free trial, then custom. Agencies: $399/mo per client workspace |
| 5. Scrunch | Marketing teams also optimizing for AI agents | Small budgets: Core is $250/mo for 4 AI platforms | 4 on Core (ChatGPT, Perplexity, AI Overviews, Copilot); 9 on Enterprise | $250/mo |
| 6. AthenaHQ | Teams wanting many engines on one plan | Teams that want flat, unmetered pricing (it's credit-based) | 5 engines on the free plan; 11 on Starter | Free plan; Starter $295/mo |
| 7. Semrush AI Visibility Toolkit | Teams already using Semrush | Teams not already on Semrush, or tracking lots of prompts | ChatGPT, Google AI, Gemini, Perplexity | $99/mo per domain |
| 8. LLMrefs | Keyword-based tracking at a flat price | Teams that need daily tracking (it updates at least weekly) | 10 engines included, among them ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity and Claude | $79/mo (listed as limited time) |
| PromptWatch (for reference) | Tracking plus built-in content and agent tools | Brands that want more than 4 models on a brand plan | 4 models on brand plans (all models on agency plans), from a list including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Claude and Gemini | $95/mo |
Why teams look for PromptWatch alternatives
PromptWatch describes itself as an AI search visibility and GEO platform for tracking and improving how brands appear in AI answers. Its plans combine tracking with agent credits and AEO articles. Source
Teams usually compare alternatives because their needs differ, not because something is broken. The common reasons:
- Model limits. PromptWatch's brand plans list "Track 4 models", so covering more platforms means choosing which to leave out or moving to an agency plan. Source
- Price per prompt. Essential is $95/mo for 50 prompts and Professional is $245/mo for 150, so teams tracking many prompts compare costs. Source
- Agency pricing. Agency plans are $199, $399 and $799 a month, so smaller agencies often compare entry costs. Source
- How results are reported. Some teams want raw rates with sample sizes in front of clients, rather than a visibility score.
1. SERPent: best for SEOs, brands and agencies that need numbers they can defend
SERPent is an AI rank tracker built by an agency SEO, for agencies. It samples real answers from Google AI Overviews, Google AI Mode and ChatGPT and shows every rate with its n, so the numbers hold up in front of clients.
What SERPent does differently from PromptWatch
- Every rate shows its n. Visibility is shown as a rate with the sample behind it, such as "mentioned in 47 of 126 answers", not as a blended score.
- Platforms reported separately. Google AI Overviews, Google AI Mode and ChatGPT each get their own share of voice, seen rate and positions. They are never averaged together.
- Position when mentioned. For every brand, SERPent shows where it usually appears in the answer when it is named, not just whether it was named.
- No flattering defaults. Branded prompts are left out of share of voice by default, so client numbers aren't inflated by prompts that already name the brand.
- Built around agency client work. Switch between clients in one click. Each client has its own prompts, competitors and results.
SERPent vs PromptWatch at a glance
| SERPent | PromptWatch | |
|---|---|---|
| AI platforms | Google AI Overviews, Google AI Mode and ChatGPT, each reported separately. | Lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok and others. Brand plans list "Track 4 models"; agency plans list "Track all models".Source |
| Pricing | Starter $29/mo (15 prompts), Brand $79/mo (50 prompts), Agency $249/mo (200 prompts, up to 10 sites), Enterprise from $599/mo. All three platforms on every plan, and yearly plans get 2 months free. Launch pricing: billing opens soon. | Essential $95/mo (50 prompts), Professional $245/mo (150 prompts), Business $579/mo (350 prompts), plus a custom plan.Source |
| Headline metrics | Share of voice, seen rate, position when mentioned, competitors and citations. No blended score. | Visibility score, share of voice, sentiment, citations and competitor comparison.Source |
| Per-answer data | Every rate is shown with its n, for example 47/126. | A Responses page traces metrics back to individual AI answers. One response per prompt per model per run day.Source |
| Agency features | Client switcher, with separate prompts, competitors and results for each client. | Agency plans: Kick-off $199/mo, Growth $399/mo and Scale $799/mo, each with unlimited projects and pitch projects, all models and 10 seats. The agency page also lists a white-label dashboard and branded, read-only client access.Source |
Where SERPent falls short
- It tracks three platforms: Google AI Overviews, Google AI Mode and ChatGPT. If you need Perplexity, Gemini, Claude or Copilot, other tools on this list cover them.
- Billing isn't live yet: launch pricing is published, but access is through early access until billing opens.
- There's no public API or Looker Studio connector listed yet.
- It's a newer tool, with a shorter track record than the established names.
2. Peec AI: best for marketing teams with unlimited users
Peec AI describes itself as AI search analytics for marketing teams, tracking visibility, position, sentiment and share of voice against competitors. Source
Best for
Marketing teams that want unlimited users, multi-country tracking and Looker Studio, and are happy to pick 3 AI models.
Not ideal for
- AI platforms
- Brand plans choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Extra models are paid add-ons (from $30/mo on Starter), and Enterprise tracks up to 13 models. Source
- Pricing
- Brand plans: Starter $95/mo (50 prompts), Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts), Enterprise custom, with 15% off annual billing. Agency plans: $245, $495 and $795/mo. Prices shown in USD when we checked. Source
- Headline metrics
- Visibility, position, sentiment and share of voice, plus citation share and source classification. Source
- Per-answer data
- Individual AI responses ("chats") can be read. One chat is one prompt, one model, one location, one day. Source
- Agency features
- Credit-based agency plans (1 prompt × 1 model × 1 day = 1 credit), pitch projects, shareable client dashboards and Looker Studio templates. Source
- Tracking frequency
- Daily, using browser automation of each platform's web interface as a logged-out user. Source
Worth knowing
- All brand plans include unlimited users. Source
Weighing Profound against Peec AI? See our Profound vs Peec AI comparison.
Weighing Otterly.AI against Peec AI? See our Otterly.AI vs Peec AI comparison.
Website: peec.ai
3. Otterly.AI: best for solo marketers and small teams
Otterly.AI describes itself as AI search monitoring and optimization, helping brands get mentioned and websites cited in AI answers. Source
Best for
Solo marketers and small teams that want a low-cost start, plus agencies that qualify for its Agency Partner program.
- AI platforms
- All plans include ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. Source
- Pricing
- Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom. Unlimited team members on all plans. Source
- Headline metrics
- Brand Visibility Index, share of voice, brand sentiment, domain ranking and link citations. Source
- Agency features
- Agency Partner status on Standard and Premium: higher prompt limits, unlimited client and pitch workspaces, and branded Looker Studio reports. Source
- Tracking frequency
- Daily, with unlimited countries and languages listed on all plans. Source
Website: otterly.ai
4. Profound: best for enterprise brands
Profound describes itself as an AI marketing platform for winning in AI search, built around an "AI Marketer" agent. It sells custom Enterprise plans to brands and separate plans to agencies. Source
Best for
Enterprise brands that want an AI marketing agent, up to 9 answer engines, SSO and SOC 2.
- AI platforms
- Up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. The free trial covers ChatGPT, Gemini and Google AI Overviews. Source
- Pricing
- Brands: free 7-day trial (50 prompts), then custom Enterprise pricing. Agencies: Agency Growth is self-serve with 10 pitch workspaces a month; full client workspaces are a $399/mo add-on each, and 5 more trial workspaces are $199/mo. Source
- Headline metrics
- Visibility score by platform, sentiment, citation analytics, prompt volumes and agent analytics. Source
- Agency features
- Agency mode with 10 pitch workspaces a month (7 days, 25 prompts each), client workspaces (100 prompts, daily), consolidated billing and 5 agency seats on Agency Growth. Source
- Tracking frequency
- Daily tracking. Source
Worth knowing
- Enterprise includes SSO/SAML and SOC 2. Source
Website: tryprofound.com
5. Scrunch: best for marketing teams also optimizing for AI agents
Scrunch (formerly Scrunch AI) describes itself as a platform for AI search and agent ecosystems. Alongside visibility tracking, it offers an Agent Experience Platform that serves AI agents a machine-readable version of a site. Source
Best for
Marketing teams that also want to optimize for AI agents, with a large custom prompt allowance from the start.
- AI platforms
- Nine platforms: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok and Meta AI. The Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot; the rest are on Enterprise. Source
- Pricing
- Core $250/mo (125 prompts, 5,000 responses a month, 5 user licenses, 4 AI platforms). Enterprise custom. Agency plans are listed separately: Agency Core includes 250 prompts, 3 brand workspaces and unlimited users. Source
- Free trial
- 7-day free trial on Core. Source
- Agency features
- Multi-client workspaces, access controls and permissions, prospecting environments for pitches, and an API for headless or white-labeled reporting. Agency Core includes Looker Studio access. Source
- Tracking frequency
- New prompts run daily for 14 days, then every 72 hours by default, using browser automation and official APIs depending on the platform. Source
Website: scrunch.com
6. AthenaHQ: best for teams wanting many engines on one plan
AthenaHQ describes itself as a command center for AEO and GEO, built on credits where one credit is one AI response. Source
Best for
Teams that want many AI engines on one plan, with a free tier to start and unlimited seats.
- AI platforms
- Free plan: ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. Source
- Pricing
- Essential: free, with 300 starter credits. Starter: $295/mo, or $245/mo billed annually (3,600 credits a month, unlimited seats). Enterprise: custom, for enterprises and agencies. 1 credit = 1 AI response. Source
- Agency features
- Multiple brands in one platform with team permissions, pitch-ready workspaces and discounted agency licenses. Source
- Locations
- 60+ countries and languages on Enterprise. Source
Website: athenahq.ai
7. Semrush AI Visibility Toolkit: best for teams already using Semrush
Semrush's AI Visibility Toolkit shows how brands appear in AI-generated answers, and is sold standalone or bundled with Semrush's SEO plans. Source
Best for
Teams already using Semrush for SEO that want AI visibility in the same place.
- AI platforms
- The pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity. Source
- Pricing
- Standalone toolkit: $99/mo per domain, with 25 custom prompts tracked daily. Bundled SEO + AI Search plans: Starter $199/mo (50 prompts) and Pro+ $299/mo (100 prompts); Advanced is custom-priced. Source
- Headline metrics
- AI Visibility Score, share of voice, sentiment, mentions and citations. Source
- Agency features
- Extra users from $45/mo, branded and white-label reports via a $20/mo Pro Report add-on, and API access on the custom-priced Advanced plan. Source
- Tracking frequency
- Prompt tracking daily across 220+ countries and territories. Source
Website: semrush.com/pricing/ai/
8. LLMrefs: best for keyword-based tracking at a flat price
LLMrefs describes itself as an AI search analytics tool for brands, agencies and SEOs that tracks keywords rather than individual prompts, generating prompts from each keyword. Source
Best for
SEO teams that think in keywords and want every major engine at one flat price.
- AI platforms
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, all included. Source
- Pricing
- All in One: $79/mo (listed as a limited-time price) with 500 prompts, unlimited projects and seats, and API access. 7-day free trial. Source
- Headline metrics
- Share of voice, average position, brand rankings and citations. Source
- Agency features
- Projects organized by client, client dashboards, unlimited projects and seats. Source
- Tracking frequency
- Each keyword updates at least weekly. Source
Website: llmrefs.com
When to stay with PromptWatch
Stay with PromptWatch if you want tracking and content tools in one place: its plans include agent credits and AEO articles. It also lists a white-label dashboard and branded, read-only client access for agencies, and state- and city-level tracking on its Business plan.
How to choose a PromptWatch alternative
- You're an agency reporting AI visibility to clients: SERPent, for per-client results where every rate shows its n.
- You want the lowest entry price: Otterly.AI starts at $29/mo, and LLMrefs lists a flat $79/mo.
- You need many AI platforms: AthenaHQ (11 on Starter) and LLMrefs (10) cover the most on a published plan, and Scrunch lists 9 on Enterprise.
- You're an enterprise brand: Profound sells custom Enterprise plans with SSO and SOC 2.
- You already pay for an SEO suite: Semrush's AI Visibility Toolkit keeps everything in one place.
Whichever you shortlist, run the same handful of real client prompts through each tool for a week (here's how to track brand mentions on ChatGPT by hand, so you know what good data looks like). Then compare what you could actually show a client: the rates, how many answers they're based on, and which competitors appear.
PromptWatch alternatives: FAQ
How much does PromptWatch cost?
As of October 16, 2026, PromptWatch lists Essential at $95/mo (50 prompts), Professional at $245/mo (150 prompts) and Business at $579/mo (350 prompts), plus a custom plan. Agency plans are $199, $399 and $799/mo. Essential and Professional have a 7-day free trial.
How many AI models does PromptWatch track?
PromptWatch's brand plans list "Track 4 models" and its agency plans list "Track all models", chosen from a list that includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini and others.
What is the best PromptWatch alternative for agencies?
We're biased, but SERPent is built specifically for agencies: per-client results, and every rate shown with its sample size so the numbers hold up with clients. Otterly.AI and Peec AI also have agency programs.
Is there a cheaper alternative to PromptWatch?
Otterly.AI's Lite plan is $29/mo for 15 prompts, and LLMrefs lists $79/mo for 500 prompts as a limited-time price. Check each vendor's pricing page, as prices change often.
Also compared: Peec AI alternatives Mentions alternatives Profound alternatives
See where your clients actually show up
SERPent is opening in small batches. Join the early-access list and we'll be in touch.