Peec AI Alternatives: 8 AI Visibility Tools Compared
Peec AI is a popular AI search analytics tool for marketing teams. If you're weighing other options, here are 8 alternatives compared on the AI platforms they track, published pricing and agency features, with a source for every fact.
Disclosure: we make SERPent, so it's listed first. Everything about the other tools comes from their own public pages, with a source link for each fact. If anything is out of date, email hello@serpent.so and we'll fix it.
Peec AI alternatives at a glance
Starting price is the lowest published monthly price as listed by each vendor. Review ratings come from public G2 and Capterra listings, shown only where the listing has at least 5 reviews. Vendors change plans often, so check their pricing pages before you buy.
| Tool | Best for | Not ideal for | AI platforms | Starting price |
|---|---|---|---|---|
| 1. SERPent | SEOs, brands and agencies that need numbers they can defend | Teams that need Perplexity, Gemini or Claude, or white-label reports, today | Google AI Overviews, Google AI Mode, ChatGPT | $29/mo (launch pricing) |
| 2. PromptWatch | Tracking plus built-in content and agent tools | Brands that want more than 4 models on a brand plan | 4 models on brand plans (all models on agency plans), from a list including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Claude and Gemini | $95/mo |
| 3. Otterly.AI | Solo marketers and small teams | Teams that need AI Mode or Gemini included (they're paid add-ons) | ChatGPT, Google AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons | $29/mo |
| 4. Profound | Enterprise brands | Smaller brands that want self-serve, published pricing | Up to 9 engines on Enterprise; 3 on the free trial | Brands: free trial, then custom. Agencies: $399/mo per client workspace |
| 5. Scrunch | Marketing teams also optimizing for AI agents | Small budgets: Core is $250/mo for 4 AI platforms | 4 on Core (ChatGPT, Perplexity, AI Overviews, Copilot); 9 on Enterprise | $250/mo |
| 6. AthenaHQ | Teams wanting many engines on one plan | Teams that want flat, unmetered pricing (it's credit-based) | 5 engines on the free plan; 11 on Starter | Free plan; Starter $295/mo |
| 7. Rankscale | Credit-based tracking across many engines | Teams that want simple, flat prompt pricing (it's credit-based) | 17+ engines, limited by credits not plan | $99/mo ($17/mo Essentials plan, billed yearly) |
| 8. LLMrefs | Keyword-based tracking at a flat price | Teams that need daily tracking (it updates at least weekly) | 10 engines included, among them ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity and Claude | $79/mo (listed as limited time) |
| Peec AI (for reference) | Marketing teams with unlimited users | Brands that need more than 3 models without paid add-ons | Choose 3 models on brand plans (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI); more as add-ons | $95/mo |
Why teams look for Peec AI alternatives
Peec AI describes itself as AI search analytics for marketing teams, tracking visibility, position, sentiment and share of voice against competitors. Source
Teams usually compare alternatives because their needs differ, not because something is broken. The common reasons:
- Model limits. Peec AI's brand plans let you choose 3 models, with extra models as paid add-ons. Source
- Credit-based agency plans. Agency plans are measured in credits (1 prompt × 1 model × 1 day = 1 credit), which some agencies find harder to map to per-client costs. Source
- Platform coverage. Perplexity is listed as an add-on or Enterprise feature rather than a base-plan model. Source
- How results are reported. Some teams want each rate shown with its sample size, ready to put in front of clients.
1. SERPent: best for SEOs, brands and agencies that need numbers they can defend
SERPent is an AI rank tracker built by an agency SEO, for agencies. It samples real answers from Google AI Overviews, Google AI Mode and ChatGPT and shows every rate with its n, so the numbers hold up in front of clients.
What SERPent does differently from Peec AI
- Every rate shows its n. Visibility is shown as a rate with the sample behind it, such as "mentioned in 47 of 126 answers", not as a blended score.
- Platforms reported separately. Google AI Overviews, Google AI Mode and ChatGPT each get their own share of voice, seen rate and positions. They are never averaged together.
- Position when mentioned. For every brand, SERPent shows where it usually appears in the answer when it is named, not just whether it was named.
- No flattering defaults. Branded prompts are left out of share of voice by default, so client numbers aren't inflated by prompts that already name the brand.
- Built around agency client work. Switch between clients in one click. Each client has its own prompts, competitors and results.
SERPent vs Peec AI at a glance
| SERPent | Peec AI | |
|---|---|---|
| AI platforms | Google AI Overviews, Google AI Mode and ChatGPT, each reported separately. | Brand plans choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Extra models are paid add-ons (from $30/mo on Starter), and Enterprise tracks up to 13 models.Source |
| Pricing | Starter $29/mo (15 prompts), Brand $79/mo (50 prompts), Agency $249/mo (200 prompts, up to 10 sites), Enterprise from $599/mo. All three platforms on every plan, and yearly plans get 2 months free. Launch pricing: billing opens soon. | Brand plans: Starter $95/mo (50 prompts), Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts), Enterprise custom, with 15% off annual billing. Agency plans: $245, $495 and $795/mo. Prices shown in USD when we checked.Source |
| Headline metrics | Share of voice, seen rate, position when mentioned, competitors and citations. No blended score. | Visibility, position, sentiment and share of voice, plus citation share and source classification.Source |
| Per-answer data | Every rate is shown with its n, for example 47/126. | Individual AI responses ("chats") can be read. One chat is one prompt, one model, one location, one day.Source |
| Agency features | Client switcher, with separate prompts, competitors and results for each client. | Credit-based agency plans (1 prompt × 1 model × 1 day = 1 credit), pitch projects, shareable client dashboards and Looker Studio templates.Source |
Where SERPent falls short
- It tracks three platforms: Google AI Overviews, Google AI Mode and ChatGPT. If you need Perplexity, Gemini, Claude or Copilot, other tools on this list cover them.
- Billing isn't live yet: launch pricing is published, but access is through early access until billing opens.
- There's no public API or Looker Studio connector listed yet.
- It's a newer tool, with a shorter track record than the established names.
2. PromptWatch: best for tracking plus built-in content and agent tools
PromptWatch describes itself as an AI search visibility and GEO platform for tracking and improving how brands appear in AI answers. Its plans combine tracking with agent credits and AEO articles. Source
Best for
Teams that want AI visibility tracking and content creation in one place, with agent credits and AEO articles built into the plans.
- AI platforms
- Lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok and others. Brand plans list "Track 4 models"; agency plans list "Track all models". Source
- Pricing
- Essential $95/mo (50 prompts), Professional $245/mo (150 prompts), Business $579/mo (350 prompts), plus a custom plan. Source
- Free trial
- 7-day free trial on Essential and Professional. Source
- Headline metrics
- Visibility score, share of voice, sentiment, citations and competitor comparison. Source
- Per-answer data
- A Responses page traces metrics back to individual AI answers. One response per prompt per model per run day. Source
- Agency features
- Agency plans: Kick-off $199/mo, Growth $399/mo and Scale $799/mo, each with unlimited projects and pitch projects, all models and 10 seats. The agency page also lists a white-label dashboard and branded, read-only client access. Source
- Tracking frequency
- Daily on all plans. State and city tracking on Business. Source
Website: promptwatch.com
3. Otterly.AI: best for solo marketers and small teams
Otterly.AI describes itself as AI search monitoring and optimization, helping brands get mentioned and websites cited in AI answers. Source
Best for
Solo marketers and small teams that want a low-cost start, plus agencies that qualify for its Agency Partner program.
- AI platforms
- All plans include ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. Source
- Pricing
- Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom. Unlimited team members on all plans. Source
- Headline metrics
- Brand Visibility Index, share of voice, brand sentiment, domain ranking and link citations. Source
- Agency features
- Agency Partner status on Standard and Premium: higher prompt limits, unlimited client and pitch workspaces, and branded Looker Studio reports. Source
- Tracking frequency
- Daily, with unlimited countries and languages listed on all plans. Source
Weighing Otterly.AI against Peec AI? See our Otterly.AI vs Peec AI comparison.
Website: otterly.ai
4. Profound: best for enterprise brands
Profound describes itself as an AI marketing platform for winning in AI search, built around an "AI Marketer" agent. It sells custom Enterprise plans to brands and separate plans to agencies. Source
Best for
Enterprise brands that want an AI marketing agent, up to 9 answer engines, SSO and SOC 2.
- AI platforms
- Up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. The free trial covers ChatGPT, Gemini and Google AI Overviews. Source
- Pricing
- Brands: free 7-day trial (50 prompts), then custom Enterprise pricing. Agencies: Agency Growth is self-serve with 10 pitch workspaces a month; full client workspaces are a $399/mo add-on each, and 5 more trial workspaces are $199/mo. Source
- Headline metrics
- Visibility score by platform, sentiment, citation analytics, prompt volumes and agent analytics. Source
- Agency features
- Agency mode with 10 pitch workspaces a month (7 days, 25 prompts each), client workspaces (100 prompts, daily), consolidated billing and 5 agency seats on Agency Growth. Source
- Tracking frequency
- Daily tracking. Source
Worth knowing
- Enterprise includes SSO/SAML and SOC 2. Source
Weighing Profound against Peec AI? See our Profound vs Peec AI comparison.
Website: tryprofound.com
5. Scrunch: best for marketing teams also optimizing for AI agents
Scrunch (formerly Scrunch AI) describes itself as a platform for AI search and agent ecosystems. Alongside visibility tracking, it offers an Agent Experience Platform that serves AI agents a machine-readable version of a site. Source
Best for
Marketing teams that also want to optimize for AI agents, with a large custom prompt allowance from the start.
- AI platforms
- Nine platforms: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok and Meta AI. The Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot; the rest are on Enterprise. Source
- Pricing
- Core $250/mo (125 prompts, 5,000 responses a month, 5 user licenses, 4 AI platforms). Enterprise custom. Agency plans are listed separately: Agency Core includes 250 prompts, 3 brand workspaces and unlimited users. Source
- Free trial
- 7-day free trial on Core. Source
- Agency features
- Multi-client workspaces, access controls and permissions, prospecting environments for pitches, and an API for headless or white-labeled reporting. Agency Core includes Looker Studio access. Source
- Tracking frequency
- New prompts run daily for 14 days, then every 72 hours by default, using browser automation and official APIs depending on the platform. Source
Website: scrunch.com
6. AthenaHQ: best for teams wanting many engines on one plan
AthenaHQ describes itself as a command center for AEO and GEO, built on credits where one credit is one AI response. Source
Best for
Teams that want many AI engines on one plan, with a free tier to start and unlimited seats.
- AI platforms
- Free plan: ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. Source
- Pricing
- Essential: free, with 300 starter credits. Starter: $295/mo, or $245/mo billed annually (3,600 credits a month, unlimited seats). Enterprise: custom, for enterprises and agencies. 1 credit = 1 AI response. Source
- Agency features
- Multiple brands in one platform with team permissions, pitch-ready workspaces and discounted agency licenses. Source
- Locations
- 60+ countries and languages on Enterprise. Source
Website: athenahq.ai
7. Rankscale: best for credit-based tracking across many engines
Rankscale describes itself as an AI visibility platform and integrated AI SEO suite for AEO and GEO. Source
Best for
Agencies and SEO teams that want many engines and flexible, credit-based tracking frequency.
- AI platforms
- 17+ engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, DeepSeek, Mistral, Grok, Copilot and Meta Muse Spark. Source
- Pricing
- Essentials $17/mo (billed yearly only), Pro $99/mo (1,200 credits), Pro+ $229/mo (3,000), Growth $385/mo (5,500), Enterprise $780/mo (12,000). Yearly billing saves 15%. 7-day free trial of Pro. Source
- Headline metrics
- Visibility score, rank, share of voice, sentiment and citations, plus query fan-out. Source
- Agency features
- The Growth plan is aimed at agencies and includes white-label options and a REST API. Source
- Tracking frequency
- Configurable from hourly to monthly. Source
Website: rankscale.ai
8. LLMrefs: best for keyword-based tracking at a flat price
LLMrefs describes itself as an AI search analytics tool for brands, agencies and SEOs that tracks keywords rather than individual prompts, generating prompts from each keyword. Source
Best for
SEO teams that think in keywords and want every major engine at one flat price.
- AI platforms
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, all included. Source
- Pricing
- All in One: $79/mo (listed as a limited-time price) with 500 prompts, unlimited projects and seats, and API access. 7-day free trial. Source
- Headline metrics
- Share of voice, average position, brand rankings and citations. Source
- Agency features
- Projects organized by client, client dashboards, unlimited projects and seats. Source
- Tracking frequency
- Each keyword updates at least weekly. Source
Website: llmrefs.com
When to stay with Peec AI
Stay with Peec AI if unlimited users matter to your team, or if you need Naver AI, multi-country tracking on one plan, or its Looker Studio templates. Its credit-based agency plans also include pitch projects for prospects.
How to choose a Peec AI alternative
- You're an agency reporting AI visibility to clients: SERPent, for per-client results where every rate shows its n.
- You want tracking plus content tools: PromptWatch includes agent credits and AEO articles in its plans.
- You want the lowest entry price: Otterly.AI starts at $29/mo.
- You need many engines without add-ons: LLMrefs and Rankscale don't limit engines by plan.
- You're an enterprise brand: Profound sells custom Enterprise plans with SSO and SOC 2.
Whichever you shortlist, run the same handful of real client prompts through each tool for a week (here's how to track brand mentions on ChatGPT by hand, so you know what good data looks like). Then compare what you could actually show a client: the rates, how many answers they're based on, and which competitors appear.
Peec AI alternatives: FAQ
How much does Peec AI cost?
As of October 16, 2026, Peec AI's brand plans are Starter $95/mo, Pro $245/mo and Advanced $495/mo, with custom Enterprise pricing. Agency plans are $245, $495 and $795/mo. Prices were shown in USD when we checked.
How many AI models does Peec AI track?
Brand plans choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. More models are available as add-ons or on Enterprise.
How does Peec AI collect its data?
Peec AI's docs say it runs prompts daily using browser automation of each platform's web interface, as a logged-out user.
What is the best Peec AI alternative for agencies?
We're biased, but SERPent is built specifically for agencies: per-client results, and every rate shown with its sample size. Otterly.AI's Agency Partner status and Rankscale's Growth plan are also aimed at agencies.
Also compared: PromptWatch alternatives Mentions alternatives Profound alternatives Profound vs Peec AI Otterly.AI vs Peec AI
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