For agencies

ChatGPT and AI visibility tracking for agencies

Your clients are asking whether ChatGPT and Google's AI recommend them. SERPent gives you the answer for every client: their position, how often they're named, who's named instead, and what to do next.

Google AI Overviews United States · last 7 days
AI Overviews #2 ▲3 AI Mode #3 ChatGPT #1 ▲2
Keyword best hiking backpack
BrandPositionChangeSeen
Ridgeline Packs #1 – 81%17/21
NorthfoldYou #2 ▲ 3 57%12/21
Summitly #3 ▼ 1 52%11/21
Trailhaus #4 new 29%6/21
Basecamp Co #5 ▼ 2 19%4/21
Illustrative data, fictional brands. Position = where each brand is named in the answer. Seen = answers mentioning it out of answers sampled.

Built around how agencies work

SERPent was built by an SEO agency, LYNX SEO, for its own client reporting.

Every client in one place

Switch clients from one menu. Each has its own brands, competitors, prompts and markets, so nothing gets mixed up.

Team roles and client access

Invite your team as owners, editors or viewers, and give each person access to all clients or only the ones they work on. Every change is logged.

Real positions, not scores

Show clients they're #2 in ChatGPT for a prompt, up one since last week. Positions and changes clients understand, with no blended score to explain away.

Numbers that survive questions

Every rate shows its n. When a client asks how you know, the answer is on the screen: mentioned in 14 of 21 answers.

A to-do list, not just a report

Actions (beta) lists the pages AI answers cite where your client isn't, with a suggested next step for each: pitch, get listed, join the thread or outrank.

No flattering defaults

Branded prompts stay out of share of voice by default. You report the real picture, and your credibility stays intact.

What to show clients about AI search

AI search is new to most clients. Clear numbers make it easy to explain where they stand and what you're doing about it.

  • Their position and seen rate on each platform, with daily changes
  • The competitors AI recommends instead, ranked by share of voice
  • The pages AI cites, and the ones they could get into
  • The actual answers, with every brand highlighted
  • Movement over any date range, with top gainers and losers
Prefer done-for-you?

Have us grow your clients' AI visibility

The team behind SERPent runs LYNX SEO. If you'd rather hand the work off, we partner with agencies too.

Work with LYNX SEO

AI visibility for agencies: FAQ

How do agencies track ChatGPT visibility for clients?

With SERPent, you add each client with its competitors and the prompts its customers ask. SERPent samples ChatGPT, Google AI Mode and Google AI Overviews every day and shows each client's positions, seen rates and citations, with the n behind every number.

Can I manage multiple clients in one account?

Yes. Every client has its own brands, competitors, prompts and results, and you switch between them from one menu.

Can I limit which clients a team member sees?

Yes. Members are owners, editors or viewers, and each member can have access to all clients or only selected ones.

What should I show clients about their AI visibility?

Where they're named on each platform and in what position, how often (with the sample size), which competitors are recommended instead, and which cited pages they could get into. SERPent shows all of these per client.

See where your clients actually show up

SERPent is opening in small batches. Join the early-access list and we'll be in touch.