Google AI Mode Tracking
Google AI Mode gives long, conversational answers that name a lot of brands. SERPent tracks how often your brand is one of them, where they're named, and how that moves day to day.
| Brand | Position | Change | Seen |
|---|---|---|---|
| Pipeflow | #1 | – | 90%19/21 |
| Clientbase | #2 | – | 76%16/21 |
| LeadlyYou | #3 | ▲ 2 | 62%13/21 |
| Sparkdesk | #4 | ▼ 1 | 48%10/21 |
| Notewise | #6 | ▼ 1 | 24%5/21 |
Why AI Mode is tracked on its own
AI Mode answers are longer than AI Overviews and often list several brands, so being named isn't the whole story. Being named third is very different from being named seventh, which is why SERPent shows the actual position.
AI Mode takes the full conversational prompt, the way people actually use it, rather than a short keyword. SERPent sends your prompts as written.
AI Mode often recommends different brands than AI Overviews for the same topic, so it gets its own share of voice, seen rate and positions. Nothing is averaged across platforms.
What SERPent tracks in Google AI Mode
- Numbered positions: where each brand is named in the answer (#1, #2–3)
- Change against the previous period, plus each brand's best position
- How often your brand is seen, shown as answers out of n
- Share of voice against the competitors AI Mode recommends
- The pages AI Mode cites, and where your brand isn't cited
- Every captured answer, with the brands highlighted
Google AI Mode tracking questions
How is Google AI Mode different from AI Overviews?
AI Overviews appear at the top of regular Google results and are triggered by short searches. AI Mode is a separate, conversational experience with longer answers. They can recommend different brands for the same topic, so SERPent reports them separately.
What does position mean in AI Mode?
Position is where your brand is named among the tracked brands in the answer: #1 means first. When it moves around, SERPent shows a range, like #2–3.
How often is AI Mode checked?
Every prompt runs multiple times every day, in each market, and every rate shows how many answers it's based on.
Can I see what AI Mode actually said?
Yes. Every answer is stored, so you can open any run and read the full answer with the tracked brands highlighted and the citations listed.
Also tracked separately: Google AI Overviews and ChatGPT.
See where your clients actually show up
SERPent is opening in small batches. Join the early-access list and we'll be in touch.