Profound vs Peec AI (vs SERPent)
Profound and Peec AI are two of the best-known AI visibility tools, but they're built for different buyers. Profound sells custom Enterprise plans built around an AI marketing agent. Peec AI sells self-serve plans from $95/mo. Here's how they compare on platforms, features and price, with SERPent as a much lower-cost third option and a source for every fact.
Disclosure: we make SERPent. Everything about Profound and Peec AI comes from their own public pages, with a source link for each fact. If anything is out of date, email hello@serpent.so and we'll fix it.
Profound vs Peec AI: quick verdict
- Profound: Pick Profound if you're an enterprise brand that wants up to 9 answer engines, an AI marketing agent, SSO and SOC 2, and is happy to buy through a demo.
- Peec AI: Pick Peec AI if you want self-serve plans with published prices, unlimited users and a broad feature set, and 3 AI models is enough to start.
- SERPent: Pick SERPent if you need daily rankings in Google AI Overviews, AI Mode and ChatGPT, with every rate shown with its n, for a fraction of the price: from $29/mo, or $249/mo for 200 prompts across up to 10 client sites.
Profound vs Peec AI at a glance
From each vendor's public pages, checked October 16, 2026. Vendors change plans often, so check their pricing pages before you buy.
| Profound | Peec AI | SERPent | |
|---|---|---|---|
| Best for | Enterprise brands and agencies that want tracking plus an AI marketing agentSource | Marketing teams and SEO agencies that want self-serve plans and published pricesSource | SEOs, brands and agencies that want defensible AI rankings at a low entry price |
| AI platforms | Up to 9 on Enterprise: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa Search. The trial covers 3.Source | Choose 3 from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Extra models from $30/mo; up to 13 on Enterprise.Source | Google AI Overviews, Google AI Mode and ChatGPT on every plan, each reported separately |
| Lowest published price | $399/mo per agency client workspace (100 prompts). Brand plans are custom Enterprise pricing.Source | Starter $95/mo (50 prompts, 3 models)Source | $29/mo Starter (15 prompts, all 3 platforms), launch pricing |
| Tracking frequency | DailySource | Daily; daily or weekly on EnterpriseSource | Daily, 3 answers per prompt per platform |
| Agency pricing | Agency Growth with 10 pitch workspaces a month; client workspaces $399/mo eachSource | $245, $495 and $795/mo for 10,000, 25,000 and 65,000 credits shared across clientsSource | $249/mo Agency: 200 prompts, up to 10 sites and 10 seats |
| Users | Unlimited seats on brand plans; 5 agency seats on Agency GrowthSource | Unlimited users on every brand planSource | 1 seat on Starter, 3 on Brand, 10 on Agency, unlimited on Enterprise |
| Sentiment | YesSource | YesSource | Not yet |
| API and exports | API on Enterprise plans; CSV and JSON exports on Enterprise and client workspacesSource | API on Enterprise; CSV exports and a Data Studio connectorSource | Citation exports (CSV). No API yet. |
| Reviews | 4.5/5 on G2 (1,137 reviews, as of October 16, 2026) | 4.7/5 on G2 (21 reviews, as of October 16, 2026) | New, no review listings yet |
What is Profound?
Profound describes itself as an AI marketing platform for winning in AI search, built around an "AI Marketer" agent. It sells custom Enterprise plans to brands and separate plans to agencies. Source
Best for
Enterprise brands that want an AI marketing agent, up to 9 answer engines, SSO and SOC 2.
What is Peec AI?
Peec AI describes itself as AI search analytics for marketing teams, tracking visibility, position, sentiment and share of voice against competitors. Source
Best for
Marketing teams that want unlimited users, multi-country tracking and Looker Studio, and are happy to pick 3 AI models.
Not ideal for
Profound vs Peec AI: AI platforms tracked
This is the biggest practical difference for most buyers. Profound lists up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Its free trial covers ChatGPT, Gemini and Google AI Overviews, and agency client workspaces track ChatGPT, Perplexity and Google AI Overviews. Source
Peec AI brand plans let you choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Each extra model is an add-on, from $30/mo on Starter to $140/mo on Advanced (annual prices). Enterprise lists up to 13 models, including Perplexity, Claude, Grok and DeepSeek. Source
SERPent tracks Google AI Overviews, Google AI Mode and ChatGPT on every plan and reports each one separately, never as a blended score. Gemini, Perplexity and Claude are listed as coming-soon add-ons on the pricing page.
What you get for the money
Price is where the three tools differ most. Here's what similar amounts of tracking cost on each, using published prices.
| Profound | Peec AI | SERPent | |
|---|---|---|---|
| Lowest published price | $399/mo per agency client workspace Source | $95/mo Source | $29/mo |
| About 50 prompts, one brand | Custom Enterprise pricing Source | $95/mo: 50 prompts, 3 models Source | $79/mo: 50 prompts, 3 platforms |
| An agency with 10 clients | $3,990/mo for 10 client workspaces (100 prompts each), plus the Agency Growth plan Source | $245/mo for 111 prompts, or $495/mo for 277, shared across clients Source | $249/mo: 200 prompts across up to 10 sites |
Prompt counts aren't a perfect like-for-like: Profound and Peec AI can cover different AI platforms, and Profound's client workspaces include its AI agents. But if what you need is daily rankings in Google AI Overviews, AI Mode and ChatGPT, SERPent costs a fraction of either. See SERPent pricing.
Profound vs Peec AI pricing
Profound doesn't publish a brand price. You can run a free 7-day trial with 50 prompts, then talk to sales about a custom Enterprise package. Source
Peec AI publishes three self-serve brand plans: Starter at $95/mo (50 prompts), Pro at $245/mo (150 prompts) and Advanced at $495/mo (350 prompts), all with 3 models, daily tracking and unlimited users. Enterprise is custom, and annual billing is 15% off. Source
A useful way to compare tools is the number of AI answers you get each month. Peec AI's Starter plan works out at 4,500 (50 prompts × 3 models × 30 days), which is the figure Peec lists itself. Source
SERPent starts at $29/mo for 15 prompts across all three platforms, with Brand at $79/mo (50 prompts), Agency at $249/mo (200 prompts) and Enterprise from $599/mo. Every prompt is answered 3 times per platform per day. See SERPent pricing; billing opens soon, and access is through early access until then.
Profound vs Peec AI for agencies
Both tools have agency plans, and they're priced in very different ways.
Profound's Agency Growth plan includes 10 pitch workspaces a month, each running 25 prompts daily for 7 days, so you can audit prospects before they sign. Each full client workspace is a $399/mo add-on with 100 prompts tracked daily, and 5 more trial workspaces are $199/mo. Agency Growth includes 5 agency seats. Source
Peec AI's agency plans are credit-based: Essential is $245/mo for 10,000 credits (111 daily prompts), Growth is $495/mo for 25,000 (277) and Scale is $795/mo for 65,000 (722). Credits are shared across clients, and plans include pitch projects, shareable client dashboards and Data Studio templates. Source
SERPent's Agency plan is $249/mo for 200 prompts, up to 10 sites and 10 seats, with team roles and client-level access. Each client has its own prompts, competitors and results. More on SERPent for agencies.
Features beyond rank tracking
Both Profound and Peec AI have grown well beyond tracking prompts.
- Profound is built around "AI Marketer", an agent that researches, writes and reports, plus reusable Agents, Profound Sheets for running agents at scale, Prompt Volumes and Agent Analytics for AI-sourced traffic. Enterprise adds ChatGPT Shopping tracking, SSO/SAML and SOC 2. Source
- Peec AI lists an ads library for sponsored placements in AI answers, AI Shopping with SKU-level tracking, brand perception and fact-checking, gap analysis, AI referral and crawler insights, and its own Peec agent. Source
- SERPent focuses on rankings: position when mentioned, seen rate with its n, competitors, citations and, for ChatGPT, the searches it ran. Its Actions feature (beta) lists the pages AI answers cite where you aren't cited, with a suggested next step for each.
The third option: SERPent
SERPent is an AI rank tracker built by an agency SEO, for agencies. It samples real answers from Google AI Overviews, Google AI Mode and ChatGPT and shows every rate with its n, so the numbers hold up in front of clients.
- Every rate shows its n. Visibility is shown as a rate with the sample behind it, such as "mentioned in 47 of 126 answers", not as a blended score.
- Platforms reported separately. Google AI Overviews, Google AI Mode and ChatGPT each get their own share of voice, seen rate and positions. They are never averaged together.
- Position when mentioned. For every brand, SERPent shows where it usually appears in the answer when it is named, not just whether it was named.
- No flattering defaults. Branded prompts are left out of share of voice by default, so client numbers aren't inflated by prompts that already name the brand.
- Built around agency client work. Switch between clients in one click. Each client has its own prompts, competitors and results.
See how it works on ChatGPT, Google AI Overviews and Google AI Mode.
Where SERPent falls short
- It tracks three platforms: Google AI Overviews, Google AI Mode and ChatGPT. Profound and Peec AI can both cover Perplexity, Gemini, Claude and more.
- There's no sentiment analysis yet. Profound and Peec AI both report sentiment today.
- There's no API or Looker Studio connector yet. Citations can be exported as CSV.
- Markets are the US and Canada today.
- Billing isn't live yet: launch pricing is published, but access is through early access until billing opens.
- It's a newer tool, without the review history of the two established names.
Profound or Peec AI: which should you choose?
- You're an enterprise brand with security requirements: Profound, for SSO/SAML, SOC 2, up to 9 answer engines and the AI Marketer agent.
- You want to start self-serve with a published price: Peec AI or SERPent. Peec AI starts at $95/mo with 3 models; SERPent starts at $29/mo with 3 fixed platforms.
- Your team is large: Peec AI includes unlimited users on every brand plan, and Profound includes unlimited seats on brand plans.
- You're an agency pitching prospects: Profound and Peec AI both include pitch workspaces or projects for audits before a client signs.
- You need Google AI Mode and AI Overviews alongside ChatGPT, at a low price: SERPent includes all three on every plan, with each rate shown with its n.
Whichever you shortlist, run the same handful of real prompts through each tool for a week, then compare what you could actually report: the rates, how many answers they're based on, and which competitors appear.
Profound vs Peec AI: FAQ
What is the main difference between Profound and Peec AI?
Profound sells custom Enterprise plans built around an AI marketing agent, with up to 9 answer engines. Peec AI sells self-serve plans with published prices from $95/mo, where you choose 3 AI models and add more as paid add-ons.
Is Profound more expensive than Peec AI?
Profound doesn't publish brand pricing: after a free 7-day trial, Enterprise is custom. Peec AI publishes brand plans at $95, $245 and $495 a month. For agencies, Profound client workspaces are $399/mo each, while Peec AI agency plans are $245 to $795/mo for credits shared across clients.
Which tracks more AI platforms, Profound or Peec AI?
On their top plans, Peec AI Enterprise lists up to 13 models and Profound Enterprise up to 9 answer engines. On self-serve plans, Peec AI covers 3 models of your choice, and Profound's free trial covers ChatGPT, Gemini and Google AI Overviews.
Do Profound and Peec AI track Google AI Mode?
Yes. Google AI Mode is one of Profound's 9 Enterprise answer engines, and one of the 6 models Peec AI brand plans can choose from. SERPent tracks Google AI Mode on every plan.
Is there a cheaper alternative to Profound and Peec AI?
Yes. SERPent starts at $29/mo for 15 prompts across Google AI Overviews, Google AI Mode and ChatGPT, and its Agency plan is $249/mo for 200 prompts across up to 10 client sites. Every rate is shown with its n. It covers fewer platforms and has fewer features than either tool, so check it covers what you need.
Comparing AI visibility tools? Add SERPent to the shortlist
Run your real prompts and see your position, seen rate (with the n), competitors and citations in Google AI Overviews, AI Mode and ChatGPT, from $29/mo. Join the early-access list and we'll be in touch.