Profound Alternatives: 8 AI Visibility Tools Compared
Profound is one of the best-known AI visibility platforms, built for enterprise brands. If you want published pricing, a lower entry price or simpler per-client costs, here are 8 alternatives compared on the AI platforms they track, pricing and agency features, with a source for every fact.
Disclosure: we make SERPent, so it's listed first. Everything about the other tools comes from their own public pages, with a source link for each fact. If anything is out of date, email hello@serpent.so and we'll fix it.
Profound alternatives at a glance
Starting price is the lowest published monthly price as listed by each vendor. Review ratings come from public G2 and Capterra listings, shown only where the listing has at least 5 reviews. Vendors change plans often, so check their pricing pages before you buy.
| Tool | Best for | Not ideal for | AI platforms | Starting price |
|---|---|---|---|---|
| 1. SERPent | SEOs, brands and agencies that need numbers they can defend | Teams that need Perplexity, Gemini or Claude, or white-label reports, today | Google AI Overviews, Google AI Mode, ChatGPT | $29/mo (launch pricing) |
| 2. Peec AI | Marketing teams with unlimited users | Brands that need more than 3 models without paid add-ons | Choose 3 models on brand plans (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI); more as add-ons | $95/mo |
| 3. PromptWatch | Tracking plus built-in content and agent tools | Brands that want more than 4 models on a brand plan | 4 models on brand plans (all models on agency plans), from a list including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Claude and Gemini | $95/mo |
| 4. Scrunch | Marketing teams also optimizing for AI agents | Small budgets: Core is $250/mo for 4 AI platforms | 4 on Core (ChatGPT, Perplexity, AI Overviews, Copilot); 9 on Enterprise | $250/mo |
| 5. AthenaHQ | Teams wanting many engines on one plan | Teams that want flat, unmetered pricing (it's credit-based) | 5 engines on the free plan; 11 on Starter | Free plan; Starter $295/mo |
| 6. Otterly.AI | Solo marketers and small teams | Teams that need AI Mode or Gemini included (they're paid add-ons) | ChatGPT, Google AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons | $29/mo |
| 7. Semrush AI Visibility Toolkit | Teams already using Semrush | Teams not already on Semrush, or tracking lots of prompts | ChatGPT, Google AI, Gemini, Perplexity | $99/mo per domain |
| 8. Ahrefs Brand Radar | Teams already using Ahrefs | Teams that want a large prompt allowance included (prompts are metered by checks) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude uses extra checks) | Custom prompts from $50/mo; included with paid Ahrefs plans (from $129/mo) |
| Profound (for reference) | Enterprise brands | Smaller brands that want self-serve, published pricing | Up to 9 engines on Enterprise; 3 on the free trial | Brands: free trial, then custom. Agencies: $399/mo per client workspace |
Why teams look for Profound alternatives
Profound describes itself as an AI marketing platform for winning in AI search, built around an "AI Marketer" agent. It sells custom Enterprise plans to brands and separate plans to agencies. Source
Teams usually compare alternatives because their needs differ, not because something is broken. The common reasons:
- No published brand pricing. After a free 7-day trial, brand plans are custom Enterprise packages sold through a demo, so teams can't see the price up front. Source
- Per-client agency costs. Each full client workspace is a $399/mo add-on to the agency plan, so costs grow with every client. Source
- Platform coverage below Enterprise. The free trial covers ChatGPT, Gemini and Google AI Overviews, and agency client workspaces track ChatGPT, Perplexity and Google AI Overviews. All 9 answer engines are on Enterprise. Source
- More than tracking. Profound is built around its AI Marketer agent, and some teams only need visibility tracking. Source
1. SERPent: best for SEOs, brands and agencies that need numbers they can defend
SERPent is an AI rank tracker built by an agency SEO, for agencies. It samples real answers from Google AI Overviews, Google AI Mode and ChatGPT and shows every rate with its n, so the numbers hold up in front of clients.
What SERPent does differently from Profound
- Every rate shows its n. Visibility is shown as a rate with the sample behind it, such as "mentioned in 47 of 126 answers", not as a blended score.
- Platforms reported separately. Google AI Overviews, Google AI Mode and ChatGPT each get their own share of voice, seen rate and positions. They are never averaged together.
- Position when mentioned. For every brand, SERPent shows where it usually appears in the answer when it is named, not just whether it was named.
- No flattering defaults. Branded prompts are left out of share of voice by default, so client numbers aren't inflated by prompts that already name the brand.
- Built around agency client work. Switch between clients in one click. Each client has its own prompts, competitors and results.
SERPent vs Profound at a glance
| SERPent | Profound | |
|---|---|---|
| AI platforms | Google AI Overviews, Google AI Mode and ChatGPT, each reported separately. | Up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. The free trial covers ChatGPT, Gemini and Google AI Overviews.Source |
| Pricing | Starter $29/mo (15 prompts), Brand $79/mo (50 prompts), Agency $249/mo (200 prompts, up to 10 sites), Enterprise from $599/mo. All three platforms on every plan, and yearly plans get 2 months free. Launch pricing: billing opens soon. | Brands: free 7-day trial (50 prompts), then custom Enterprise pricing. Agencies: Agency Growth is self-serve with 10 pitch workspaces a month; full client workspaces are a $399/mo add-on each, and 5 more trial workspaces are $199/mo.Source |
| Headline metrics | Share of voice, seen rate, position when mentioned, competitors and citations. No blended score. | Visibility score by platform, sentiment, citation analytics, prompt volumes and agent analytics.Source |
| Agency features | Client switcher, with separate prompts, competitors and results for each client. | Agency mode with 10 pitch workspaces a month (7 days, 25 prompts each), client workspaces (100 prompts, daily), consolidated billing and 5 agency seats on Agency Growth.Source |
Where SERPent falls short
- It tracks three platforms: Google AI Overviews, Google AI Mode and ChatGPT. If you need Perplexity, Gemini, Claude or Copilot, other tools on this list cover them.
- Billing isn't live yet: launch pricing is published, but access is through early access until billing opens.
- There's no public API or Looker Studio connector listed yet.
- It's a newer tool, with a shorter track record than the established names.
2. Peec AI: best for marketing teams with unlimited users
Peec AI describes itself as AI search analytics for marketing teams, tracking visibility, position, sentiment and share of voice against competitors. Source
Best for
Marketing teams that want unlimited users, multi-country tracking and Looker Studio, and are happy to pick 3 AI models.
Not ideal for
- AI platforms
- Brand plans choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Extra models are paid add-ons (from $30/mo on Starter), and Enterprise tracks up to 13 models. Source
- Pricing
- Brand plans: Starter $95/mo (50 prompts), Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts), Enterprise custom, with 15% off annual billing. Agency plans: $245, $495 and $795/mo. Prices shown in USD when we checked. Source
- Headline metrics
- Visibility, position, sentiment and share of voice, plus citation share and source classification. Source
- Per-answer data
- Individual AI responses ("chats") can be read. One chat is one prompt, one model, one location, one day. Source
- Agency features
- Credit-based agency plans (1 prompt × 1 model × 1 day = 1 credit), pitch projects, shareable client dashboards and Looker Studio templates. Source
- Tracking frequency
- Daily, using browser automation of each platform's web interface as a logged-out user. Source
Worth knowing
- All brand plans include unlimited users. Source
Weighing Profound against Peec AI? See our Profound vs Peec AI comparison.
Weighing Otterly.AI against Peec AI? See our Otterly.AI vs Peec AI comparison.
Website: peec.ai
3. PromptWatch: best for tracking plus built-in content and agent tools
PromptWatch describes itself as an AI search visibility and GEO platform for tracking and improving how brands appear in AI answers. Its plans combine tracking with agent credits and AEO articles. Source
Best for
Teams that want AI visibility tracking and content creation in one place, with agent credits and AEO articles built into the plans.
- AI platforms
- Lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok and others. Brand plans list "Track 4 models"; agency plans list "Track all models". Source
- Pricing
- Essential $95/mo (50 prompts), Professional $245/mo (150 prompts), Business $579/mo (350 prompts), plus a custom plan. Source
- Free trial
- 7-day free trial on Essential and Professional. Source
- Headline metrics
- Visibility score, share of voice, sentiment, citations and competitor comparison. Source
- Per-answer data
- A Responses page traces metrics back to individual AI answers. One response per prompt per model per run day. Source
- Agency features
- Agency plans: Kick-off $199/mo, Growth $399/mo and Scale $799/mo, each with unlimited projects and pitch projects, all models and 10 seats. The agency page also lists a white-label dashboard and branded, read-only client access. Source
- Tracking frequency
- Daily on all plans. State and city tracking on Business. Source
Website: promptwatch.com
4. Scrunch: best for marketing teams also optimizing for AI agents
Scrunch (formerly Scrunch AI) describes itself as a platform for AI search and agent ecosystems. Alongside visibility tracking, it offers an Agent Experience Platform that serves AI agents a machine-readable version of a site. Source
Best for
Marketing teams that also want to optimize for AI agents, with a large custom prompt allowance from the start.
- AI platforms
- Nine platforms: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok and Meta AI. The Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot; the rest are on Enterprise. Source
- Pricing
- Core $250/mo (125 prompts, 5,000 responses a month, 5 user licenses, 4 AI platforms). Enterprise custom. Agency plans are listed separately: Agency Core includes 250 prompts, 3 brand workspaces and unlimited users. Source
- Free trial
- 7-day free trial on Core. Source
- Agency features
- Multi-client workspaces, access controls and permissions, prospecting environments for pitches, and an API for headless or white-labeled reporting. Agency Core includes Looker Studio access. Source
- Tracking frequency
- New prompts run daily for 14 days, then every 72 hours by default, using browser automation and official APIs depending on the platform. Source
Website: scrunch.com
5. AthenaHQ: best for teams wanting many engines on one plan
AthenaHQ describes itself as a command center for AEO and GEO, built on credits where one credit is one AI response. Source
Best for
Teams that want many AI engines on one plan, with a free tier to start and unlimited seats.
- AI platforms
- Free plan: ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. Source
- Pricing
- Essential: free, with 300 starter credits. Starter: $295/mo, or $245/mo billed annually (3,600 credits a month, unlimited seats). Enterprise: custom, for enterprises and agencies. 1 credit = 1 AI response. Source
- Agency features
- Multiple brands in one platform with team permissions, pitch-ready workspaces and discounted agency licenses. Source
- Locations
- 60+ countries and languages on Enterprise. Source
Website: athenahq.ai
6. Otterly.AI: best for solo marketers and small teams
Otterly.AI describes itself as AI search monitoring and optimization, helping brands get mentioned and websites cited in AI answers. Source
Best for
Solo marketers and small teams that want a low-cost start, plus agencies that qualify for its Agency Partner program.
- AI platforms
- All plans include ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. Source
- Pricing
- Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom. Unlimited team members on all plans. Source
- Headline metrics
- Brand Visibility Index, share of voice, brand sentiment, domain ranking and link citations. Source
- Agency features
- Agency Partner status on Standard and Premium: higher prompt limits, unlimited client and pitch workspaces, and branded Looker Studio reports. Source
- Tracking frequency
- Daily, with unlimited countries and languages listed on all plans. Source
Website: otterly.ai
7. Semrush AI Visibility Toolkit: best for teams already using Semrush
Semrush's AI Visibility Toolkit shows how brands appear in AI-generated answers, and is sold standalone or bundled with Semrush's SEO plans. Source
Best for
Teams already using Semrush for SEO that want AI visibility in the same place.
- AI platforms
- The pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity. Source
- Pricing
- Standalone toolkit: $99/mo per domain, with 25 custom prompts tracked daily. Bundled SEO + AI Search plans: Starter $199/mo (50 prompts) and Pro+ $299/mo (100 prompts); Advanced is custom-priced. Source
- Headline metrics
- AI Visibility Score, share of voice, sentiment, mentions and citations. Source
- Agency features
- Extra users from $45/mo, branded and white-label reports via a $20/mo Pro Report add-on, and API access on the custom-priced Advanced plan. Source
- Tracking frequency
- Prompt tracking daily across 220+ countries and territories. Source
Website: semrush.com/pricing/ai/
8. Ahrefs Brand Radar: best for teams already using Ahrefs
Ahrefs Brand Radar tracks brand visibility across AI answers, plus YouTube and Reddit. It combines a large index of prompts modeled from real searches with your own custom prompts. Source
Best for
Teams already paying for Ahrefs that want AI visibility next to their SEO data, plus a large index of prompts.
Not ideal for
- Teams that want a large prompt allowance included: paid Ahrefs plans include 5 to 20 tracked AI prompts, and standalone custom prompt packages are $50, $100 or $250/mo, metered by checks. Source
- Tracking many prompts cheaply on a base plan: Lite includes 5 AI prompts; more are metered per check. Source
- AI platforms
- Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Claude is available but uses 8 checks per update. Source
- Pricing
- Custom prompts start at $50/mo and are included with paid Ahrefs plans (Lite $129/mo includes 5 prompts). The AI Visibility Index is $199/mo. Source
- Headline metrics
- Mentions, citations, AI share of voice and estimated impressions weighted by search volume. Source
- Tracking frequency
- Custom prompts update daily, weekly or monthly. The prompt index is re-tested monthly. Source
Website: ahrefs.com/brand-radar
When to stay with Profound
Stay with Profound if you need up to 9 answer engines on one contract, its AI Marketer agent and Agents for content work, ChatGPT Shopping tracking, or SSO/SAML and SOC 2. Its agency mode also includes 10 pitch workspaces a month for prospect audits.
How to choose a Profound alternative
- You're an agency reporting AI visibility to clients: SERPent. Its Agency plan is $249/mo for 200 prompts across up to 10 client sites, with every rate shown with its n.
- You want the lowest entry price: SERPent and Otterly.AI both start at $29/mo.
- You want self-serve plans with published prices: Peec AI starts at $95/mo with unlimited users, and PromptWatch at $95/mo.
- You need many AI platforms on a published plan: AthenaHQ's Starter plan lists 11 models for $295/mo.
- You're an enterprise brand comparing like for like: Scrunch Enterprise lists 9 AI platforms, API access and SSO.
- You already pay for an SEO suite: Semrush's AI Visibility Toolkit or Ahrefs Brand Radar.
Whichever you shortlist, run the same handful of real client prompts through each tool for a week (here's how to track brand mentions on ChatGPT by hand, so you know what good data looks like). Then compare what you could actually show a client: the rates, how many answers they're based on, and which competitors appear.
Profound alternatives: FAQ
How much does Profound cost?
As of October 16, 2026, Profound offers brands a free 7-day trial (50 prompts on ChatGPT, Gemini and Google AI Overviews), then custom Enterprise pricing. For agencies, full client workspaces are $399/mo each and 5 more trial workspaces are $199/mo, on top of the Agency Growth plan.
Which AI platforms does Profound track?
Up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
What is the cheapest Profound alternative?
Among the tools here, SERPent and Otterly.AI both start at $29/mo. SERPent's Starter plan includes Google AI Overviews, Google AI Mode and ChatGPT; Otterly.AI's Lite plan covers 4 engines, with Google AI Mode as an add-on.
What is the best Profound alternative for agencies?
We're biased, but SERPent is built for agencies: $249/mo covers 200 prompts across up to 10 client sites, and every rate is shown with its sample size. Peec AI and PromptWatch also publish agency plans, from $245/mo and $199/mo.
Also compared: PromptWatch alternatives Peec AI alternatives Mentions alternatives Profound vs Peec AI
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