Otterly.AI vs Peec AI (vs SERPent)
Otterly.AI and Peec AI are two of the most popular self-serve AI visibility trackers, and they're priced very differently. Otterly.AI starts at $29/mo with 4 AI engines included; Peec AI starts at $95/mo with 3 models of your choice. Here's how they compare on platforms, features and price, with SERPent as a third option and a source for every fact.
Disclosure: we make SERPent. Everything about Otterly.AI and Peec AI comes from their own public pages, with a source link for each fact. If anything is out of date, email hello@serpent.so and we'll fix it.
Otterly.AI vs Peec AI: quick verdict
- Otterly.AI: Pick Otterly.AI if you want a low-cost start with Perplexity and Copilot included and unlimited team members, and you're happy to pay extra for Google AI Mode or Gemini.
- Peec AI: Pick Peec AI if you want to choose your own 3 models, unlimited users and a broad feature set, from $95/mo.
- SERPent: Pick SERPent if Google AI Overviews, AI Mode and ChatGPT are what matter: all three are included from $29/mo, 50 prompts are $79/mo, and agencies get 200 prompts across 10 sites for $249/mo.
Otterly.AI vs Peec AI at a glance
From each vendor's public pages, checked October 16, 2026. Vendors change plans often, so check their pricing pages before you buy.
| Otterly.AI | Peec AI | SERPent | |
|---|---|---|---|
| Best for | Solo marketers and small teams that want a low-cost start, plus agencies in its Agency Partner programSource | Marketing teams and SEO agencies that want unlimited users and a choice of modelsSource | SEOs, brands and agencies that want AI Overviews, AI Mode and ChatGPT rankings at a low price |
| AI platforms | ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan. Google AI Mode, Gemini and Claude are paid add-ons.Source | Choose 3 from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Extra models, including Perplexity, from $30/mo.Source | Google AI Overviews, Google AI Mode and ChatGPT on every plan, each reported separately |
| Lowest published price | $29/mo Lite (15 prompts)Source | $95/mo Starter (50 prompts, 3 models)Source | $29/mo Starter (15 prompts, all 3 platforms), launch pricing |
| Prompts by plan | 15, 100 and 400 prompts ($29, $189, $489/mo); Enterprise from 1,000Source | 50, 150 and 350 prompts ($95, $245, $495/mo); Enterprise customSource | 15, 50 and 200 prompts ($29, $79, $249/mo); Enterprise 500+ from $599/mo |
| Annual discount | 15% offSource | 15% offSource | 2 months free (about 17% off) |
| Users | Unlimited team members on every planSource | Unlimited users on every brand planSource | 1 seat on Starter, 3 on Brand, 10 on Agency, unlimited on Enterprise |
| Tracking frequency | DailySource | Daily; daily or weekly on EnterpriseSource | Daily, 3 answers per prompt per platform |
| Sentiment | YesSource | YesSource | Not yet |
| Reporting | Branded Looker Studio reports for Agency PartnersSource | Shareable dashboards, a Data Studio connector and CSV exports; API on EnterpriseSource | Citation exports (CSV). No API or Looker Studio yet. |
| Reviews | 4.7/5 on G2 (54 reviews, as of October 16, 2026) | 4.7/5 on G2 (21 reviews, as of October 16, 2026) | New, no review listings yet |
What is Otterly.AI?
Otterly.AI describes itself as AI search monitoring and optimization, helping brands get mentioned and websites cited in AI answers. Source
Best for
Solo marketers and small teams that want a low-cost start, plus agencies that qualify for its Agency Partner program.
What is Peec AI?
Peec AI describes itself as AI search analytics for marketing teams, tracking visibility, position, sentiment and share of voice against competitors. Source
Best for
Marketing teams that want unlimited users, multi-country tracking and Looker Studio, and are happy to pick 3 AI models.
Not ideal for
Otterly.AI vs Peec AI: AI platforms tracked
The two tools take opposite approaches. Otterly.AI includes 4 AI engines on every plan: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. AI Mode and Gemini are $9/mo each on Lite, $59/mo on Standard and $149/mo on Premium, and Claude is $29, $109 or $439/mo. Source
Peec AI brand plans let you choose 3 models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Extra models, including Perplexity, are add-ons from $30/mo on Starter to $140/mo on Advanced (annual prices). Enterprise lists up to 13 models. Source
SERPent includes Google AI Overviews, Google AI Mode and ChatGPT on every plan, with nothing to add on. Each platform is reported separately, never blended into one score. If you need Perplexity or Copilot today, Otterly.AI and Peec AI both cover them.
What you get for the money
Here's what similar setups cost on each tool, using published monthly prices.
| Otterly.AI | Peec AI | SERPent | |
|---|---|---|---|
| ChatGPT, AI Overviews and AI Mode, entry plan | $38/mo: Lite (15 prompts) plus the $9 AI Mode add-on Source | $95/mo: Starter (50 prompts), choosing those 3 models Source | $29/mo: 15 prompts |
| About 50 prompts | $189/mo: Standard (100 prompts), since Lite can't add prompts Source | $95/mo: 50 prompts Source | $79/mo: 50 prompts |
| About 100 prompts, with AI Mode | $248/mo: Standard plus the $59 AI Mode add-on Source | $245/mo: Pro (150 prompts) Source | $138/mo: Brand plus 50 extra prompts |
| An agency with several clients | $189/mo: Standard with Agency Partner status (150 prompts, unlimited workspaces), plus $59 for AI Mode Source | $245/mo: 111 prompts shared across clients Source | $249/mo: 200 prompts across up to 10 sites |
It isn't a perfect like-for-like: Otterly.AI's plans also include Perplexity and Copilot, and Peec AI lets you swap in other models. But if Google AI Overviews, AI Mode and ChatGPT are the platforms you need, SERPent costs less at every level. See SERPent pricing.
Otterly.AI vs Peec AI pricing
Otterly.AI lists Lite at $29/mo (15 prompts), Standard at $189/mo (100 prompts) and Premium at $489/mo (400 prompts), with Enterprise starting from 1,000 prompts. Annual billing is 15% off. Lite can't add extra prompts; Standard and Premium can add 100 more for $99/mo. Every plan includes unlimited team members, and there's a free trial. Source
Peec AI lists Starter at $95/mo (50 prompts), Pro at $245/mo (150 prompts) and Advanced at $495/mo (350 prompts), all with 3 models, daily tracking and unlimited users. Enterprise is custom, and annual billing is 15% off. Source
SERPent is $29/mo for 15 prompts, $79/mo for 50 and $249/mo for 200, with Enterprise from $599/mo. All three platforms are included on every plan, extra prompts are $59 per 50, and yearly plans get 2 months free. Billing opens soon; until then, access is through early access.
Otterly.AI vs Peec AI for agencies
Otterly.AI offers Agency Partner status on its Standard and Premium plans. Partners get higher prompt limits (150 instead of 100 on Standard, 500 instead of 400 on Premium), unlimited client and pitch workspaces, and branded Looker Studio reports. Source
Peec AI's agency plans are credit-based: Essential is $245/mo for 10,000 credits (111 daily prompts), Growth is $495/mo for 25,000 (277) and Scale is $795/mo for 65,000 (722). Plans include pitch projects, shareable client dashboards and Data Studio templates. Source
SERPent's Agency plan is $249/mo for 200 prompts, up to 10 sites and 10 seats, with team roles and client-level access. Every rate is shown with its n, so the numbers hold up in client reports. More on SERPent for agencies.
The third option: SERPent
SERPent is an AI rank tracker built by an agency SEO, for agencies. It samples real answers from Google AI Overviews, Google AI Mode and ChatGPT and shows every rate with its n, so the numbers hold up in front of clients.
- Every rate shows its n. Visibility is shown as a rate with the sample behind it, such as "mentioned in 47 of 126 answers", not as a blended score.
- Platforms reported separately. Google AI Overviews, Google AI Mode and ChatGPT each get their own share of voice, seen rate and positions. They are never averaged together.
- Position when mentioned. For every brand, SERPent shows where it usually appears in the answer when it is named, not just whether it was named.
- No flattering defaults. Branded prompts are left out of share of voice by default, so client numbers aren't inflated by prompts that already name the brand.
- Built around agency client work. Switch between clients in one click. Each client has its own prompts, competitors and results.
See how it works on ChatGPT, Google AI Overviews and Google AI Mode.
Where SERPent falls short
- It tracks three platforms: Google AI Overviews, Google AI Mode and ChatGPT. Otterly.AI includes Perplexity and Copilot, and Peec AI offers Gemini, Copilot and more.
- There's no sentiment analysis yet. Otterly.AI and Peec AI both report sentiment today.
- There's no Looker Studio connector or API yet. Citations can be exported as CSV.
- Seats are limited on the lower plans, while Otterly.AI and Peec AI include unlimited users.
- Markets are the US and Canada today.
- Billing isn't live yet: launch pricing is published, but access is through early access until billing opens.
Otterly.AI or Peec AI: which should you choose?
- You want Perplexity and Copilot included at a low price: Otterly.AI, from $29/mo with 4 engines.
- You want to pick your own models: Peec AI lets you choose 3 from 6 on every brand plan.
- Google AI Mode matters to you: Peec AI and SERPent include it; on Otterly.AI it's a paid add-on.
- Your whole team needs access: Otterly.AI and Peec AI both include unlimited users.
- You're an agency on a budget: SERPent's Agency plan covers 200 prompts across up to 10 sites for $249/mo, and Otterly.AI's Agency Partner status adds unlimited workspaces from $189/mo.
Whichever you shortlist, run the same handful of real prompts through each tool for a week, then compare what you could actually report: the rates, how many answers they're based on, and which competitors appear.
Otterly.AI vs Peec AI: FAQ
Is Otterly.AI cheaper than Peec AI?
At entry, yes: Otterly.AI Lite is $29/mo for 15 prompts, and Peec AI Starter is $95/mo for 50. But Lite can't add prompts, so 50 prompts on Otterly.AI means Standard at $189/mo. At around 100 to 150 prompts the two are close: Otterly.AI Standard is $189/mo for 100, and Peec AI Pro is $245/mo for 150.
Do Otterly.AI and Peec AI track Google AI Mode?
Yes. On Otterly.AI, Google AI Mode is a paid add-on: $9/mo on Lite, $59/mo on Standard and $149/mo on Premium. On Peec AI it's one of the 6 models brand plans can choose from. SERPent includes Google AI Mode on every plan.
Which tracks Perplexity, Otterly.AI or Peec AI?
Otterly.AI includes Perplexity on every plan. On Peec AI, Perplexity is an extra model add-on or part of Enterprise.
Which is better for agencies, Otterly.AI or Peec AI?
Otterly.AI's Agency Partner status adds unlimited client and pitch workspaces to its Standard and Premium plans. Peec AI's agency plans are credit-based, from $245/mo, with pitch projects and client dashboards. SERPent's Agency plan is $249/mo for 200 prompts across up to 10 client sites.
Is there a cheaper alternative to Otterly.AI and Peec AI?
SERPent starts at $29/mo with Google AI Overviews, Google AI Mode and ChatGPT included, and 50 prompts are $79/mo. It covers fewer platforms than either tool, so check it covers what you need.
Want AI Mode included, not as an add-on?
SERPent tracks Google AI Overviews, AI Mode and ChatGPT on every plan from $29/mo, with your position, seen rate (with the n), competitors and citations. Join the early-access list and we'll be in touch.